Presentations

Karel Murray, DREI is a nationally respected real estate speaker who is dedicated to providing highly relevant programs that focus on career building systems and reinforcing efforts that enable licensees to deliver exceptional real estate services.

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DREI

By using the impact of stories that illustrate and reinforce program subject matter, Karel creates a mental link in the student’s mind to engage in those actions that will enhance meaningful communication and providing high value over and over again.

Karel's unique ability to blend humor, storytelling and real estate specific content creates a learning zone where students actually absorb the information in a way that helps them apply it in their businesses.


Real Estate Continuing Education Courses for Sales Associates

Keynote/General Session Presentations

Keynotes and general session presentations are delivered in 30 minute to 2 hour lengths.  Customization is available. View and download the Real Estate Press Kit for a complete listing of Karel's sessions.

Karel's most requested keynote offerings are described below:

Regain perspective and forego fear with Karel as your guide. Rapidly shifting attitudes, loyalties, and expectations have made clarity of purpose more important than ever. Gather memorable insights from the world of bagel shops, reality tv, and "living large." It's about finding the The Great and Powerful 'Ah' moment in your life and acting on it.

There’s never been a better time to:

  • Feel Good about yourself and the work you do
  • Think Forward about your ability to meet new business realities
  • Laugh until your face hurts
Navigate through the fast lane world of life's obstacles.

Straight Talk BookWhat lessons about life can a big ballerina, a Fabio fantasy gone awry, and a masseuse armed with hot rocks possibly convey?

Find out with some Straight Talk, Karel's most requested keynote.

Laugh till it hurts and smile with recognition as Karel brings the ordinary to life in extraordinary ways. From trusting your gut reaction to ceasing to be a victim of circumstance, rediscover the intrinsic value of you and your experiences through the magic of laughter.

Based on her book Straight Talk: Getting Off the Curb (co-authored with K.C. Lundberg, Arnica Publishing) Karel delivers witty, straight-forward advice in stories that will captivate you and give your inner ballerina a boost!

Have you ever shaken your head and wondered What Happened? Did the internal training and relationships you have in place help this situation…or create it? During this highly interactive course, Managers will get in-depth information about:

  • The essential elements needed to creating a positive corporate culture
  • Creating an efficient new agent on-boarding system
  • Effective performance coaching
  • Establishing a high level of retention through attention to detail
  • Fine-tuning employee performance
  • Smoothly managing situations

Don’t expect a lot theory! Karel’s content will be direct, applicable and specific: giving you the direction, skills, and motivation you need to thrive in a changing market.

Session Lengths: 1 Hour Keynote, 2 Hours

“We were excited to feature Karel Murray at LeadingRE's Performance Summit this February. Having experienced her style at an earlier conference, I knew Karel’s style of educating through story-telling would not only capture our agents’ attention, but also empower them with memorable tools and takeaways to begin putting into practice immediately. Her session reviews were exceptional and we look forward to having her back at the LeadingRE conference next year. If you’re looking for a charismatic and engaging trainer, I would recommend Karel Murray.”
‐ Erin Koops, Vice President of Network Services, Leading Real Estate Companies of the World.

"If you don’t know where you are going, you might wind up someplace else." Yogi Bara

The Language of IntentAre you one of those licensees who feels that their career has been shaped by unforeseen events or subjected to the actions of people who surround you? Do you constantly replay a helpless litany of negative thoughts hoping that somehow your business will improve? Join Karel Murray, DREI as she explores how you can shape your real estate career and learn to control your outcomes by embracing effective self-talk coupled intentional strategy planning that fits your style.

Take control back and shape your career by learning about the languages of...
Self Created Barriers • Denial
No More! • Reality
Belief • Intentional Contentment
Listening and Responding • Action

Session Length: 1 Hour 

"Karel Murray is the true master of storytelling and her keynote The Language of Intent is a masterpiece. She doesn’t just take the audience on her personal journey, but on a meaningful personal journey for each audience member that contains valuable life lessons. It’s truly an amazing experience that provides personal growth on a deeper level. Karel has a true give for connecing with people."
Cindi Ferguson, Professional Development Director, REALTORS® of South Central Kansas

Stop pleading insanity and Get a Grip! This fast paced, content packed presentation identifies the internal and external influences that create chaos and stress in our daily lives. Get real life suggestions on establishing balance. Examine change, motivation, personal accountability, stress survival, time management, and how to diagnose your "stumbling blocks."

 

Continuing Education or Concurrent Session for Sales Licensees

Imagine life as an agent where the failure landmines had already been scouted, freeing you to focus on real estate. You immediately avoid 12 “Do Nots” saving you time, energy, exasperation and possibly your career. Taken from years of experience consulting hundreds of agents across the nation, Karel has identified the top mistakes agents make and paired them with her most effective advice in order to create a session you can’t afford to miss. Are you afraid of prospecting, unsure about how much technology is enough, and frustrated that your day is more white hot treadmill than lucrative career? Join Karel for an interactive Dozen that will make a difference in your life.

Session Length Options: 1 Hour  2 Hours   3 Hours

Rapidly shifting attitudes, loyalties, and expectations need to be met with solid service: online AND face-to-face.

You need ICE! Make your customer service remarkable; provide the Incredible Client Experience that today’s marketplace demands.

This interactive session shows you how to evaluate your business processes and then plan a sure footed path to consumer confidence, trust, and enthusiasm about the “cool” services you offer.

You'll learn how to:

  • Survive and thrive amidst constant change.
  • Harness technology to enhance communication and the client connection.
  • List the steps to generate a genuinely interactive and consumer-centric business model.
  • Use the most effective service practices and tools to create great moments of magic in the relationship.
  • Work closely with clients to problem solve and complete tasks in a way that meets their expectations.

And that’s just the tip of the iceberg! Join Karel Murray and find out how ICE can heat up your business.

Session Length Options: 1 Hour  2 Hours  3 Hours

Not your typical ethics course, this highly interactive program dives headfirst into pre-conceived notions regarding ethics and how it relates to the business environment.  Peer pressure, personal values, and the practical application of principles that ultimately define what we know as “ethics” creates an exciting and impactful experience.  Participants will actively explore ethical dilemmas and apply various decision making models to arrive at a conclusion that fits their value system based upon situations that are specific to your industry.

Session Length Options:  1 Hour  2 Hours  3 Hours  4 Hours 

This course provides a comprehensive overview of basic contract law and how it impacts the real estate licensee. The topics of unauthorized practice of law, types and validity of contracts, and an overview of the elements of a contract are covered in depth. Other areas addressed include the parol evidence rule, legally competent parties, unilateral and bilateral contracts, mutual agreement, assignment/novation, contract breach and misrepresentation.

Session Length Options:  1 Hour  2 Hours  3 Hours

Rapidly shifting attitudes, loyalties, and expectations need to be met with a solid business plan. In this interactive session, you will identify your service delivery issues and opportunities and design strategic action steps to take your business to the next level.

Session Length Options:  1 Hour  2 Hours

A business with "bounce" is planned, branded, and marketed with your core values and profitability in mind. In this information-packed session you will.

  • Find out what future trends are going to impact how you market and how you grow.
  • Get a step-by-step roadmap to creating a solid marketing identity and strategic action plan.
  • Take away top tips for maximizing your marketing design and approach in each media.
  • Discover what works and what doesn't (plus a few new tricks) in branding a market identity.

Session Length Options:  1 Hour  2 Hours  3 Hours  4 Hours

Run meetings that are effective and don’t drone-on-forever! Learn how to get to the point quickly, provide attendees with a common purpose, and breathe energy into assigned tasks. Sound impossible? Not when you can control time, technology, and expert techniques that will make achieving your team’s goals possible. It’s time to Mast the Meeting Table! Find out how in this intense, fast-paced session!

Session Length Options:  1 Hour

Meth—it’s the newest pollutant to contaminate homes and the real estate transaction. Protect yourself, your buyers, and your community by knowing what to look for, how to disclose, who to call and how to be safe. Join Karel as she identifies the ethical and legal responsibilities of real estate licensees regarding properties contaminated by the “cooking” of methamphetamine.

Session Lengths: 2 Hours, 3 Hours

In Europe, stepping on to a subway is preceded by a recorded warning “Mind the Gap”. Now, more than ever, business professionals are working with a highly diverse group of consumers. You no longer can expect to achieve measurable results in your marketing efforts by operating in an information vacuum and not acknowledging the impact of generational influences. Bridge the gap between generations by developing a targeted prospecting campaign with the intent of making YOU the information resource.

Get specific in designing your approach to the different generations and uncover your overall effectiveness by initiating a personal procedural audit process that will help ensure your career stays aligned with a changing marketplace. Targeting communication to the needs of different generations will help create powerful, meaningful connections with the consumer and will build your referral base. When you “mind the gap” everyone wins.

Session Length Options:  1 Hour  2 Hours 

Whenever you want something, you begin the negotiation process. Often, a genuine fear develops of even entering into the simplest of negotiation situations. With this session, your confidence will receive a boost when you understand the fundamentals of the negotiation process and apply a new approach. Gear up for a highly interactive presentation and gain new ways to identify behavior styles, options, interests, leverage, and communication methods that can make or break a negotiation. Get new skills so that why you say what you mean and get the results you want.

Session Length Options:  1 Hour  2 Hours  3 Hours

Get ready for an exciting, highly interactive course which explores issues relating to elements of a positive reputation, customer service and real estate professionalism for the general public. Licensees will come to understand the impact of interpersonal communication as well as the negative reputation the industry incurs through predatory lending and our own advertising techniques. Participants will leave with many useful tools as well as 8 ways to build positive public perception through the practice of a client/customer oriented mindset.

Session Length Options:  2 Hour  3 Hours  6 Hours

This highly interactive session takes a no-nonsense approach to professionalism, competency, agency, and the practical application of ethical principles. You will actively explore ethical dilemmas and apply various decision making models to arrive at a conclusion that fits your value system. You’ll also get:

  • “Remedies” for professionalism issues related to MLS data, courtesy, appointments, attire, offer handling, etc.
  • An examination of basic contract law and its impact on a licensee.
  • An in depth look at the unauthorized practice of law and misrepresentation pitfalls
  • A review of types, elements, validity, and breach of a contract and of state specific forms

Session Length Options: 8 Hours

Profitability Blueprint Series™

Sell and Excel! The Path to Profitabilityy

Profit is critical to staying in business, especially for rookies. Get what you need to know to ensure your financial success and professional status in real estate. This essential course delves into issues that affect profitability: listing and sales practices, property marketing, business planning, technology, and organizational tools. Agency, contracts, home inspection, finance, and more are also covered as you get The Basics you need to thrive!

Sessions Include:

Your Marketing Personality: Explore the cost-benefits of various personal marketing options; compare and contrast institutional and product advertising in depth; focus on creating enticing real estate advertisements, building strong networking systems, and crafting successful marketing designs.

Listings and You: Discover how to conduct a confident presentation interview and follow it up with marketing objectives and strategies that will directly benefit the Seller. Learn about appraisal requirements and effective property pricing by participating in a hands on market analysis.

Finance and the Sales Process: Review agent duties when working with Buyers and an agent's specific responsibilities when providing effective client service. Investigate how

duties and responsibilities of the agent intertwine by completing a contract in class.

Home Inspections: Invest 4 hours into understanding the critical components of real estate inspection today. Learn how to identify problems and recognize environmental hazards such as mold, radon, etc.

Business and the Details: Prepare for success by setting goals and objectives, creating a budget, and a working business plan. Understand the rules regarding the Do Not Call registry, the requirements for sex offender notification, and the new issues surrounding crystal meth labs. A review of fair housing and technology ends the course.

Embracing change as a way of life creates a thriving business. For longevity in any industry, it’s critical to maintain your core values – even during market upheaval. In this session, you will engage with concepts from today’s top thought leaders about how to embrace the new technologies and communication avenues that will keep you relevant without feeling overwhelmed by new technologies and communication avenues. You’ll gain the confidence you need to maximize your customer service connections using the tools of today.

Session Length Options:  1 Hour  2 Hours

Are you leading from the huddle or directing from the sidelines? Would your team agree with your answer?

You can adapt your leadership style to a changing economy and to a workforce that wants to work with you, not just for you. In the Cohesive Leadership Playbook, you will

  • Unflinching evaluate your business using the concept of “Auto Focus”
  • Find out how to empower your team to happily embrace new technologies
  • Compare where you’re at now with where you need to be to lead the group
  • Identify how the “us” in a business plan can create buy-in and long term benefits
  • Map out a decision-making process that’s both flexible and rational

This is a session ready to re-inspire you with leadership’s possibilities -- and a Playbook to show you the ways.

Session Length Options:  1 Hour  2 Hours

The Art of Effective Communication

Effectively connecting with others (and preventing “stepping on toes”) is the single best communication skill you can develop!  What does your handshake say about you? What elements affect that all important first impression? Enhance your interactive style and ability to decode signals by attending this fun and fascinating session. After all, it takes two to tango . . . or to communicate and collaborate.

Session Length Options: 1 Hours  2 Hours  3 Hours

Understanding what a house “tells” you is one of the most important skills you can provide a buyer. An ability to discern issues and advocate for a buyer’s interests quickly establishes your value!

In These Walls Can Talk, you will:

  • Uncover the specific structural and mechanical issues necessary to solid home construction Increase your ability to recognize and evaluate problems
  • Learn how to negotiate better, more comprehensive offers
  • Understand how agency relationships and home inspections affect you and your buyer
  • Reduce liability while enhancing your reputation of service

Session Length Options: 2 Hour  3 Hours  6 Hours

Continuing Education or Concurrent Session for Brokers

Are you caught in an endless cycle of putting out fires, quelling arguments, dealing with difficult employees, and financial survival every month? Karel has distilled years of consultation work with companies into one solution-finding, interactive session for managers like you who want to increase productivity and decrease stress. If you’re looking for a chance to simply vent frustrations, this isn’t it: In this session you’ll get real world answers and chances to interact with your colleagues on everything from hiring, profitability to community involvement.

Length of program will be customized

How Good Bosses Become Great Managers

This session takes a hard look at how efficiently managing the processes of recruiting, interviewing, hiring, retention, and motivation of associates and staff can make all the difference. Get effective in providing encouragement and direction to your workforce, provide support systems for your new hires, and still hold every individual accountable.

Session Length Options:  1 Hour  2 Hours  3 Hours  4Hours  6 Hours

Grow your business by understanding specifically how different types of interaction, motivation, and management styles impact employee performance and a company’s public image. Now, more than ever, employee motivation directly relates to a manager’s conduct and relying on a corporate code of ethics really does matter. Interact, learn, discuss, absorb—and refine your style.

Session Length Options:  1 Hour  2 Hours  3 Hours

Are You Pro-Active or Reactive?

Fine tune employee performance and effectively manage situations in this informative, humorous program. Explore delegating, building a team, managing career cycles, evaluating performance, and coaching in a positive environment—it's about real management tools for the real work-a-day world! Find the motivation and perspective to establish a long term, reputable management career by utilizing communication techniques to control rumors, build consensus, and solve problems.

Session Length Options:  1 Hour  2 Hours  3 Hours

An office policy and procedures manual can be the most dynamic document you have in your management arsenal. Employees and Independent Contractors affiliated with  a company look to management for guidance in determining how they will respond to specific work related situations that may or may not be covered by law or part of a corporate culture. Reduce your vicarious liability for employee performance and build a firm foundation for your company mission and vision by attending this vital course on building your office policies.

Session Length Options:  1 Hour  2 Hours  3 Hours

Have you ever shaken your head and wondered What Happened? Did the internal training and relationships you have in place help this situation…or create it? During this highly interactive course, Managers will get in-depth information about:

  • The essential elements needed to creating a positive corporate culture
  • Creating an efficient new agent on-boarding system
  • Effective performance coaching
  • Establishing a high level of retention through attention to detail
  • Fine-tuning employee performance
  • Smoothly managing situations

Don’t expect a lot theory! Karel’s content will be direct, applicable and specific: giving you the direction, skills, and motivation you need to thrive in a changing market.

Session Lengths: 2 Hours, 3 Hours, 4 Hours

“We were excited to feature Karel Murray at LeadingRE's Performance Summit this February. Having experienced her style at an earlier conference, I knew Karel’s style of educating through story-telling would not only capture our agents’ attention, but also empower them with memorable tools and takeaways to begin putting into practice immediately. Her session reviews were exceptional and we look forward to having her back at the LeadingRE conference next year. If you’re looking for a charismatic and engaging trainer, I would recommend Karel Murray.”
‐ Erin Koops, Vice President of Network Services, Leading Real Estate Companies of the World.

“Think Forward” explores essential employment laws and how to avoid discriminatory employment practices. Take home tips that will dramatically minimize managerial liability by getting the most from the company's policy manual. Karel will walk you through developing job descriptions, compensation plans, and evaluation processes relating to management effectiveness, productivity, and the established strategic plan. You'll even get key information on selecting locations and a floor plan in this content packed session.

Length of program will be customized.

Karel's instructor development workshops

Karel's instructor development workshops take presentation and instructional skills to a new level. From a 6 hour "Building Instruction Expertise" workshop to a 3 day boot camp, Karel's IDW's are unique, highly interactive.

Instructor Development Workshop

Mier cat 3It's important to present like a professional. Attendees' quick judgments are based on how the instructors are perceived - beginning with their first contact through the presentation of the material content. If your trainers are not good speakers, or they design lackluster programs, then they are giving the participants a false perception of their expertise. During this course, attendees will be exposed to a mixture of training and development applications as well as professional speaking techniques which will help ensure programs are as dynamic and effective as possible. After all, it's about the attendees and how well they are able to learn what is taught. And that is ultimately how the company and its trainer's performance are judged.




For additional information, outlines, and/or assistance in Real Estate Programs, contact Lisa Betts – lisa@bettsworks.com or 888-423-3430.